Thus, a logo is the basic unit of a larger brand identity that includes company fonts, colors and a branding style guide with target colors and spacing requirements. Clean graphics and consistent fonts along with a well-designed logo will tie a branding scheme together. The logo must also coordinate with all other aspects of a company’s visual presentation. For that reason, a well-designed logo can contribute to success, while a substandard logo design can turn off potential customers. The logo appears on signs, websites, business cards and other forms of advertising. A logo is the chief visual component of a company’s overall brand identity. Brand Identityīuilding brand identity begins with a logo, but continues to every aspect of an advertising campaign. Other options to consider include monogramming, a play on letters, an icon, or an abstract design. Rounded logos are often used by service oriented businesses who want to convey a sense of comfort, service, and trust. For example, angular logos convey a sense of a modern, high-tech, or efficient product or system. Although there are myriad choices for color, visual elements and typography, generally a logo design should help convey some information about the company, or be designed in a way that gives a sense of the company or industry. Good logos should be unique and comprehensible to potential customers.

Standees – Life-Size Cutout Stands and Standees.

Truck 4 by 4 logo designs